TESTIMONIALS
What people are saying about
CB Bhattacharya
World-renowned expert in business strategy innovation aimed at increasing both business & societal value.
“When the world finally makes the turn to sustainable development, it will have been pioneers such as Professor CB Bhattacharya who will have made the difference.”
Professor Bhattacharya has long understood that sustainable development – combining economic progress with social inclusion and environmental sustainability – is not a gimmick or a pleasantry, but a vital need for the planet and therefore for each of us.
He continues his great efforts in this new and important book (Small Actions, Big Difference), a very wise and clearly written guidebook to sustainability for business leaders.
— Jeffrey Sachs, New York Times Bestselling Author, University Professor, Columbia University
“There’s lots said about the ‘why’ of sustainable business much less about the ‘how’ and that’s what CB does so effectively and succinctly, distill the theory into tough, practical action that’s needed to make sustainable change stick!”
— Mike Barry, Chief Sustainability Officer, Marks and Spencer
“Everywhere we turn, we hear the word 'sustainability’. But what are companies actually doing?”
CB Bhattacharya’s honest and bracing answer is simple: Not enough.
But in this smart, actionable book, he shows how companies can change their ways. By making sustainability central to your purpose, he says, you can improve the health of communities and the planet ― and build a better, more profitable business.
Small Actions Big Difference belongs on every leader’s bookshelf.
— Daniel H. Pink, New York Times bestselling author of WHEN and DRIVE
“CB Bhattacharya’s book Small Actions, Big Difference is a powerful rallying cry for business to take full ownership of delivering sustainable and equitable growth. As this book argues, business must re-double its efforts through new thinking and a values-based approach that puts people and the planet first.”
— Paul Polman, CEO Unilever, 2009-2018
“Highly honoured and privileged to have worked and teamed with dear Prof. Dr. CB Bhattacharya.”
Working with Professor at Indian School of Business was an enriching experience, offering not just knowledge but also a fresh perspective on how businesses can drive meaningful change.
His book Small Actions, Big Difference reinforced a key lesson: sustainability isn’t just about grand strategies—it’s about embedding purpose into everyday decisions. Companies that align their core mission with sustainability don’t just survive; they thrive by creating lasting value for both society and the planet. It was a soul refreshing and mind replenishing opportunity to learn from authority on Business Strategy, Innovation and Sustainability.
Profit is a consequence of value creation.
— Abid Dar, Academic Associate, India School of Business
“The address was thought provoking, meaningful and coincided with my research interest as well. Looking forward to hearing more.”
— Mahima Kaura Mathur, PhD, Associate Professor, Welingkar Institute of Management
“Sustainability - A Practical Guide”
Finally a book that offers practical actionable advice on a complex but critical topic!
CB Bhattacharya’s book “Small Actions Big Difference” is a very timely book that brings to life what every organization should be striving for.
First this book is not simply an academic exercise. As someone who has worked at the interface of finance and sustainability for a long time, I have read several publications on this topic and most of them articulate the problems we face but leave you with a feeling of being overwhelmed and paralyzed. CB takes a different stance; first he explains the importance of WHY we should be concerned about sustainability and societal value and then takes us through the WHAT and HOW we should approach these challenges. This is a real differentiator making it not just about ideas but about implementation. Central to his argument is an approach based on People, Planet and Profit. You don’t have to compromise any of them to achieve sustainable growth.
— ‘Zoni,’ verified Amazon review
“Fantastic insights shared during the session, CB! Your structured approach truly stood out, providing a clear path to addressing complex challenges in sustainability.
The practical wisdom from your book 'Small Actions, Big Difference' added a valuable layer to the conversation! Thank you!”
— Dr Jenny Leivadarou, Business Advisor, Teaching Factory Competence Center, and BoD, Independent, Non Executive Director, ELLAKTOR GROUP (Athens, Attiki, Greece)
“Small Actions, Big Difference, an actionable roadmap for sustainability in the business world.”
After nearly a decade in an unsustainable industry I felt that all of the "sustainable" efforts being put in place around me, were just there for executive talking points.
It was readily apparent that even the managers that tried to implement sustainable changes in our business model were just flailing about trying to put anything in place without a definite path laid before the other employees. It felt hopeless and bleak with the ever-increasingly dire predictions about the planet's ability to sustain the current status quo of businesses. Then I decided to take a class with Professor Bhattacharya and was able to finally see a proven managerial roadmap that could be brought to bear in the business world. I had the privilege to first read Professor Bhattacharya's book, prior to the class, and recognized that what I had been listlessly searching for in the business world was that very pathway to implement meaningful changes that weren't at odds with the profitability of a business. Rather, Prof. Bhattacharya's book demonstrated time and again how there were absolute synergies that could be exploited for businesses to grow into the future.
The book relentlessly puts real, actionable examples into an engaging and enjoyable format. I would highly recommend this book to anyone who like I was is searching for a way to break the cycle of "greenwashing" and stimulate real-world business discussions in the workplace for a better sustainable financial future.
— Patrick Savage, Global Finance Manager, Westinghouse Electric Company and University of Pittsburgh Katz Graduate School of Business MBA class of 2021
“Small Actions, Big Difference is an important and timely book for businesses who are beyond the why and what phase of sustainability and firmly on to the how.”
It is an important and practical contribution for those looking to drive sustainability through their organization.
Based on the authors academic excellence and extensive work with practitioners over decades, it is backed up with relevant case studies and research on what works and what doesn’t to drive sustainability impact AND business success. In an era, where business has never been under more pressure or more needed to lead on sustainability, it is a welcome contribution and recommended read for both generalist and specialist alike.”
— Peter Lacy, Senior Managing Director, Accenture Strategy
“An essential guide for purpose-driven business leaders”
Businesses, due to their outsized share of the economy, can no longer remain on the sidelines.
This book lays out how businesses can move from talk towards concrete action. The sustainability ownership framework laid out in this book is an essential guide for senior executives to move their stakeholders from the sidelines to the forefront of addressing the company’s and our world’s biggest challenges.
— Arushi Chopra, United Kingdom, verified Amazon review
“This class was truly enlightening! One key takeaway for me was the importance of shifting our mindset from 'they' to 'we.' Instead of saying, 'companies and people need to take ownership,' I now say "WE" need to take accountability. Change starts with us!”
— Gunika Vij, Indian School of Business Master of Business Administration Student