World-renowned expert in business strategy innovation aimed at increasing both business and societal value.
CB Bhattacharya taught a course on Marketing for a Sustainable Future to a group of 60 students at the Indian School of Business in February. Guest speakers Bharati Chaturvedi and Srinivas Chary Vedala added valuable real world expertise on the problem of waste in India and how to combat it by engaging all stakeholders. Thanks to Abid Dar for his support with the teaching and the students for their engagement!
CB Bhattacharya taught a course on Marketing for a Sustainable Future to a group of 60 students at the Indian School of Business in February. Guest speakers Bharati Chaturvedi and Srinivas Chary Vedala added valuable real world expertise on the problem of waste in India and how to combat it by engaging all stakeholders. Thanks to Abid Dar for his support with the teaching and the students for their engagement!
Prof. CB Bhattacharya speaking to students and faculty at D'Amore-McKim School of Business at Northeastern University, Center for Emerging Markets
Prof. CB Bhattacharya speaking to students and faculty at D'Amore-McKim School of Business at Northeastern University, Center for Emerging Markets
Prof. Bhattacharya provided the keynote at the Emerging Markets Confetence hosted by Indian Institute of Management, Lucknow. He received a commendation from Prof. Satyabhusan Dash who did a heroic job of pulling everything together, ably assisted by Vivek Sivarajan, Tanishqa Srivastava and others.
Prof. Bhattacharya provided the keynote at the Emerging Markets Confetence hosted by Indian Institute of Management, Lucknow. His keynote address was on the theme of “Marketing for a Sustainable Future”. He shared the need to cut consumption in the developed world if we want to give ourselves an honest chance of surviving the existential crisis of climate change. He also highlighted several strategies that companies can adopt to reduce consumption amongst their customers.
Prof. Bhattacharya provided the keynote at the Emerging Markets Confetence hosted by Indian Institute of Management, Lucknow. It started with the beautiful tradition of lighting the lamp ceremony.
Prof. Bhattacharya and Edie Lush, moderator extraordinaire at the inaugural Global Corporate Social Responsibility (CSR) Forum that took place in Riyadh, Saudi Arabia in October, 2024. The forum leveraged global experiences and discussed challenges, opportunities, and responsibilities in a world where environmental, social, and economic impacts are the pillars of transformation.
The inaugural Global Corporate Social Responsibility (CSR) Forum took place in Riyadh, Saudi Arabia in October, 2024 and leveraged global experiences and discussed challenges, opportunities, and responsibilities in a world where environmental, social, and economic impacts are the pillars of transformation.
Prof. Bhattacharya, author of Small Actions, Big Difference, presented as the inaugural keynote speaker at the Sailesh Memorial Educational Trust's first gathering, commemorating the late environmentalist, Dr. Ajit Kumar Banerjee. Mrs. Krishna Banerjee bestowed upon him a medal and certificate, while Shurjo Banerjee delivered the commendation. Titled "Seeing the Forest for the Trees: Embedding Sustainability in Corporate DNA," Prof. Bhattacharya's address delved into the importance of focusing on holistic, long-term solutions in the sustainability realm.
Prof. Bhattacharya was the inaugural keynote speaker at the Sailesh Memorial Educational Trust's first gathering, commemorating the late environmentalist, Dr. Ajit Kumar Banerjee. Mrs. Krishna Banerjee bestowed upon him a medal and certificate, while Shurjo Banerjee delivered the commendation.
Prof. Bhattacharya gave a talk on the urgent need for businesses to adopt a clear corporate purpose focused on sustainability at the Professorship for Sustainable Business - Universität Hamburg. His presentation on integrating environmental and social concerns into business decisions was enlightening and thought-provoking.
At the Professorship for Sustainable Business - Universität Hamburg, Prof. Bhattacharya highlighted that true sustainability can only be achieved by embedding social and environmental considerations into all business decisions. He introduced the “sustainability ownership” model, demonstrating how this approach can enhance employee engagement and infuse greater meaning into their work.
Prof. Bhattacharya with co-author Laura Marie Edinger-Schons (Professor of Sustainable Business and Chief Sustainability Officer (CSO), Universität Hamburg), and peers at the Universität Hamburg.
CB Bhattacharya
H.J. Zoffer Chair in Sustainability and Ethics, Katz Graduate School of Business, University of Pittsburgh
Driving Business and Societal Value
CB’s research focuses on creating resilient business models that leverages intangible assets like corporate identity, reputation, social responsibility and sustainability to strengthen stakeholder relationships and drive the organization’s market value. I teach, train, speak, and run workshops.
Events, Keynotes, Conferences, and more
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Small Actions Big Difference: Business Through the Sustainability Lens
PAST EVENT
Nardone Family Seminar
Northeastern University Center for Emerging Markets
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EMCB's 13th International Conference
PAST EVENT
Future of Marketing in Emerging Markets: Looking ahead
Indian Institute of Management, Lucknow - Noida
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Global Corporate Social Responsibility (CSR) Forum
PAST EVENT
Sustainability: An essential element for organizations to remain competitive
Riyadh, Saudi Arabia
Explore CB’s work
Blog, talks, books, articles, and media mentions.
Google Scholar Citations
49,000+
Brands Consulted
50+
Workshops
300+
Awards
35+
Brands I’ve helped
Improve your relationship with stakeholders
Leverage your value, for better business and better community, and cultivate deep and lasting friendships and relationships with others.