PATHWAY TO SUSTAINABILITY OWNERSHIP
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My research is focused on leveraging “intangible assets” to strengthen stakeholder relationships and drive FIRM market value
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Total Google Scholar Citations
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100
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Globally cited marketing scholars as per Stanford university
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Marketing experts recognized as per Google Scholar
ONGOING RESEARCH
IMPACT OF CLIMATE CHANGE
Identifying health impacts of climate change on our future
CONSUMENR BEHAVIOR
Understanding consumer purchase drivers and impact of clear brand purpose
CONSUMER ACTIVISM
Consumer activism in the age of political polarization
GENDER DIVERSITY
Studying the impact of women’s activist organizations on gender diversity
FEATURED ARTICLES
