My research is focused on leveraging “intangible assets” to strengthen stakeholder relationships and drive FIRM market value

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Total Google Scholar Citations
Top 100 %
Globally cited marketing scholars as per Stanford university
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Marketing experts recognized as per Google Scholar

ONGOING RESEARCH

IMPACT OF CLIMATE CHANGE

Identifying health impacts of climate change on our future

CONSUMENR BEHAVIOR

Understanding consumer purchase drivers and impact of clear brand purpose

CONSUMER ACTIVISM

Consumer activism in the age of political polarization

GENDER DIVERSITY

Studying the impact of women’s activist organizations on gender diversity

FEATURED ARTICLES

PATHWAY TO SUSTAINABILITY OWNERSHIP

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