News

Awards

June 2022- Received Jan-Benedict E.M. Steenkamp Award for Long-Term Impact (2022) for the article, Reaping relational rewards from corporate social responsibility: The role of competitive positioning, International Journal of Research in Marketing, Pages 224–241, Vol. 24 (3), 2007

Speaking Engagements

"Purposeful Leadership in Turbulent TImes", Indian Institute of Management- Calcutta, December 22, 2021

Link: https://www.youtube.com/watch?v=6vKhGD23lLs&t=1s

"The Path to Sustainability", University of Wisconsin-Green Bay, January 29, 2022

"Business for a Better World", George Mason University, February 4, 2022
Research Innovations in Sustainable Marketing Symposium, University of Hawaii, May 19, 2022
Keynote: ‘Accelerating Sustainability transition through COP – 26,’ Xavier Institute of Management, Web Event, April 8, 2022
Keynote: ‘It Pays to Purpose’, Behavioral Insights into Business for Social Good Conference, Sauder School of Business University of British Colombia, June 28, 2022

Publishings:

“Corporate Purpose and Employee Sustainability Behaviors”, Journal of Business Ethics

Read: https://link.springer.com/article/10.1007/s10551-022-05090-5

“Why Do Boycotts Sometimes Increase Sales? Consumer Activism in the Age of Political Polarization”, Business Horizons

Read: https://www.sciencedirect.com/science/article/abs/pii/S0007681321000276

“In Business, Sustainability Starts With Purpose”, AACSB Insights

Read: https://www.aacsb.edu/insights/articles/2021/02/in-business-sustainability-starts-with-purpose

Quoted in Wall Street Journal Article: "Charting a Path for Sustainable Business", July 2022

Read: https://partners.wsj.com/kpmg/opportunity-with-every-insight/charting-a-path-for-sustainable-business/

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Volume 2, Number 3. Copyright © CB Bhattacharya, 2022. All rights reserved. Research assistance for this blog was provided by Nathan Dobb.