“Do well by doing good” is now a mantra for many leading companies. Consumers and other stakeholders demand that companies conduct themselves in a socially responsible way to improve society and the environment. Meanwhile, successful business like Ben & Jerry’s and leading academic researchers like Michael Porter and Mark Kramer have shown this makes good financial sense. In Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value, coauthors C. B. Bhattacharya, Sankar Sen and Daniel Korschun draw on research to show that very few stakeholders — including consumers, investors and employees — are aware of what companies are doing to be socially and environmentally responsible. In their book, they lay out a framework for understanding how stakeholders think and feel about social or corporate responsibility initiatives. The authors also discuss how to build a communications strategy that raises awareness and a corporate strategy that maximizes the triple bottom line.