Identify the company’s core purpose and potential system impact
Empower and inspire stakeholders to integrate sustainability into their day jobs
Create a strong vibrant culture where sustainability becomes second nature
Research shows that few stakeholders are aware of what companies are doing to be socially and environmentally responsible. A new book lays out a framework for understanding how stakeholders think and feel about social or corporate responsibility initiatives. The authors also discuss how to build a communications strategy that raises awareness and a corporate strategy that maximizes the triple bottom line.
Increasingly it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with poverty and hunger, child mortality and HIV/AIDS. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility.
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