Dr. CB Bhattacharya

“Everywhere we turn, we hear the word ‘sustainability’. But what are companies actually doing? CB Bhattacharya’s honest and bracing answer is simple: Not enough. But in this smart, actionable book, he shows how companies can change their ways. By making sustainability central to your purpose, he says, you can improve the health of communities and the planet—and build a better, more profitable business. Small Actions, Big Difference belongs on every leader’s bookshelf.”

“When the world finally makes the turn to sustainable development, it will have been pioneers such as Professor CB Bhattacharya who will have made the difference. Professor Bhattacharya has long understood that sustainable development – combining economic progress with social inclusion and environmental sustainability – is not a gimmick or a pleasantry, but a vital need for the planet and therefore for each of us. He continues his great efforts in this new and important book, a very wise and clearly written guidebook to sustainability for business leaders.”

“Small Actions, Big Difference is an important and timely book for businesses who are beyond the 'why' and 'what' phase of sustainability and firmly on to the 'how.' It is an important and practical contribution for those looking to drive sustainability through their organization. Based on the authors academic excellence and extensive work with practitioners over decades, it is backed up with relevant case studies and research on what works and what doesn’t to drive sustainability impact AND business success. In an era, where business has never been under more pressure or more needed to lead on sustainability, it is a welcome contribution and recommended read for both generalist and specialist alike.”

“The title and the cover picture of this book are a perfect synthesis of the book itself. Sustainability is often the sum of many apparently obvious thoughts and simple actions, resulting in a powerful and large positive impact on mankind. A fascinating discovery for the reader and a powerful call to action.”

“There’s lots said about the ‘why’ of sustainable business much less about the ‘how’ and that’s what CB does here so effectively and succinctly, distill the theory into tough, practical action that’s needed to make sustainable change stick!”

“In Small Actions, Big Difference, Professor Bhattacharya cogently brings into focus the inherent conflict between short-term goals and long-term deliberate corporate action around Sustainability. He challenges the somewhat myopic view of organizational success, compelling readers to re-think the very Purpose of business itself. Well researched and honest, CB’s articulation is persuasive and relatable. He moves away from the usual finger-pointing and takes the bold stance of linking Profits to Sustainability. He thus elevates Sustainability to the top of the agenda; making it everybody’s day job, especially that of the Leadership.”

“This book is an urgent, clear-eyed and eminently implementable clarion call to companies the world over to make a palpable and meaningful contribution to the battle against the environmental and social ills that threaten to destroy our planet and its inhabitants. Bhattacharya’s research into the barriers companies face in being sustainable, rather than simply saying or wishing they are, is incisive both in breadth and depth. The framework Bhattacharya builds based on his insights to get every employee to take ownership of sustainability is sensible, practical and ultimately essential if companies are to truly transform themselves into stewards of the environment and society. Essential reading for anyone in the business world who wants to go beyond good sustainability intentions to actually making a real difference.”

“This book does three key things … a) creates a good conceptual frame around the issue b) develops a model for transformation and c) provides countless examples that help inform and motivate. For companies like DBS, who are relatively new on this journey, all of these are invaluable. One of my best reads this year!”

“CB Bhattacharya’s book Small Actions, Big Difference is a powerful rallying cry for business to take full ownership of delivering sustainable and equitable growth. As this book argues, business must re-double its efforts through new thinking and a values-based approach that puts people and the planet first.”